To give you measurement and tracking service I will integrate your website with Google Analytics. This is a free service provided by Google that collects information about things like which pages on your site are visited the most, how many visitors you get every day, and where those visitors have come from. It also tells you what browsers and operating systems people are using when they visit your site, plus much more.
Analytics is a very powerful information tool that can help you learn more about what people value about your site – which is the first step in the process of continuous improvement.
I will set up Google Analytics tracking on your site, and I will also provide some guidance on interpreting the information for you.
For business critical sites - such as online stores, I also recommend using some of the advanced features of Google Analytics to enable you to get a clearer understanding of your return on investment in the site.
For example, by tracking drop out rates at key points in the purchase process you can make informed decisions about improvements to website design to help increase you visitor conversion rates.
Contact me right now to schedule an affordable, professional web design for your business.
